who we are.
The CAN’T RETIRE PROJECT is a creative collective, powered by the love for women’s basketball and dedicated to the preservation of legacies through multimedia storytelling and community cultivation.
100+
11
organizations, brands, partners, teams, foundations, schools, platforms, and more we've worked with
founding members whose expertise spans across education, events, production, technology, design, social media, and archival research.
what we do.
CREATING THE LIVING ARCHIVE OF WOMENS BASKETBALL THROUGH STORYTELLING AND COMMUNITY CULTIVATION
STORYTELLING
From our award winning pilot documentary can't retire from this: dmv to creating the JuJu Watkins Documentary on NBC, to producing branded content-- Can't retire partners with brave and trusting brands and organizations to create films telling deeply human stories for a global audience.
EVENTS
we're the ones who love, love. creating spaces for Community-curated gatherings that celebrate and connect women's basketball fans, legends, and hoopers alike with the common theme, our love for the game unites us all.
We're the ones who love to bring up OLD STUFF... and integrate the often untold and overlooked stories into the present. as women's basketball popularity continues to rise, we must say thank you for the perspective of worthiness to those who've paved the way.
ARCHIVAL RESEARCH
recent moments captured.
media from our most recent ventures in women's basketball
get in touch.
inquiries or stories? We’d love to hear.
